A website is basically a 24/7 advertising tool to an innumerable audience. It can be viewed across the world at any hour of the day or night and serves as an online billboard for your business. Anytime a student asks me, “what do you need to do to start getting gigs?” I always answer: “you need a website.” With millions of sites added daily and millions of people using the internet at any given second, it’s your best shot for being “found” and keeps contacts current on career updates.
Get a Website
Before you expect students and concert presenters to fill your inbox with emails, you have a solid year to look forward to of little to no traffic on your website. Your site will be the online version of a billboard hung above a seldom-travelled backwoods road; however, you have to start somewhere. This is why I recommend every musician – even if all they have is a photo and an old mp3 – put something online as a placeholder. You can always update the layout later, but you want people to have someplace to go should they look you up on Google.
- A Good photo with your instrument that lets viewers know what you’re about immediately
- A brief Biography that highlights your accomplishments
- Sound and video clips
- Contact information
There are a ton of free options such as WordPress, Facebook, MySpace, and LinkedIn that can be up and running within 10 minutes – there is no excuse not to have some sort of online presence in this day and age. In addition to the free options available, there are several companies that offer dirt cheap domain registration and hosting.
My personal website is hosted by iPage. It’s super simple to use and, for the most part, I’m happy with it. With “Drag and Drop” builder, no knowledge of HTML coding is necessary, and all you need are the text, photo, or sound files you want to upload from your computer. Some reputable companies that offer simple hosting are:
I am not an affiliate of any of these companies. I only offer these links as a route to finding different hosts. As a musician – set yourself a goal and put up a website – even if its just a picture and brief bio – as soon as possible. Later down the road you’ll thank yourself.