gigging

Two Benefits of Playing Weddings

In addition to giving you the opportunity to make an impact on a couple’s special day, weddings have two HUGE benefits: Networking with day-of coordinators and venue staff. For the coordinators and planners, this is their livelihood and this won’t be the only wedding they’re doing all year. Do well and you’ll lay the foundation for repeat business. In the same vein, the venue staff likely does more than weddings. If it’s a winery they will host parties, tastings, and possibly a small concert series.

Day-of Coordinators and Planners

Ideally, you should already be proactive and in touch with the wedding planner well before the big day. If you’re primarily communicating with the couple, I’d recommend asking them for the contact info of their event planner and reaching out in advance of the ceremony. Even if it’s just to introduce yourself, it shows responsibility and makes their job easier. In your email you should:

  • Introduce yourself
  • Link your website
  • List songs to be played for Processional and Recessional
  • List estimated song duration
  • Confirm venue address and start time

All of this can be taken care of in a few sentences and makes coordination smooth. Not to mention, if you’ve already struck a favorable impression before the wedding, you’re well on your way to repeat business. Making the music portion of the event planner’s job a breeze is gigging with ease.

Venue Staff

At large venues you’ll come into contact with a variety of staff. Everyone from waiters and waitresses to the venue’s event team and managers. Always, always, always introduce yourself to everyone and offer to help out with set-up (you arrived early, remember?) Even if you eat free or get a bottle of wine on the house – tip the bartender or waitstaff generously. With venue staff you should:

  • Exchange contact info
  • Ask about upcoming events
  • Email a thank you a few days after the event
  • Send them your website/press kit

These are two massive benefits of playing weddings and need to be followed to a T. Experience builds momentum, which in turn puts you in touch with more and more people who are eagerly waiting to hire you for their event.

Happy Gigging

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The Importance of Creating Good Habits

After taking a break from the blog while finishing school, I’m back into the swing of things. This post is all about the importance of creating good habits that set the stage for future success. An effective mindset is one that assumes the end result will be the culmination of all the small steps taken towards said end. Granted, life does throw us curveballs and failure is there as a teacher, however, in the end, you are what you repeat.

Here are a few habits I hold myself to every day that pay off whether you’re a seasoned pro or just starting out.

Practice Scales and Technique

This should be a no-brainer. Even just 10 minutes a day starting slow with the metronome will go a long way to developing ease and comfort on any given instrument. Remember – the purpose of practice is to make things feel as easy and natural as possible.

Send 5 Emails a Day

 If I want to be lazy and watch TV or wander down the YouTube rabbit hole, I ask myself “did you send your 5 emails?” If the answer is “No,” – I get straight to work. It’s easy to get overzealous with this one, but 5 emails everyday adds up to over 30/week and over 100/month. For me, I target local venues and past clients – anything more and you’ll flood the market.

With an investment of a mere 20 minutes, you’ll find it’s an easy way to get leads, keep in touch with past venues, and keep your fans updated on your upcoming projects.

Set Clear and Attainable Goals

Always refine what it is you are working on. Not just wishy-washy “I want to play at XYZ someday” or “I want to learn XYZ song.” Break that end goal into simple, small steps where results can be measured. As an example, I’m working on a new CD – both writing music and recording the songs. I set a specific schedule where I work on one piece every two-three days and set a firm timeline for the project. Therefore, “I want to play XYZ” becomes “I want to record XYZ by next Thursday.”

If you start with these simple steps and keep track of what you practice, who you email, and have a timeframe for any project you are working on, your work will pay off and the snowball effect will generate massive momentum. Remember that we’re often bombarded with “moments of success” on TV and media – someone wins American Idol, a video goes viral, a band gets a big break, a star athlete dominates a sport. What we don’t see is the countless hours of preparation that lead to that point – and this is where proper habits come in.

So are your habits hurting or helping you?

Know Your Worth

Knowing your worth and valuing yourself as a performer is the single most important aspect of making money as a musician.  After years of lessons, hours of practice, teaching, and getting your feet wet with small gigs here and there, there comes a time when you will be forced to evaluate yourself and what you offer the community.  You aren’t getting paid for all the hard work, yet you deserve to be making money with your talents.  Why aren’t I getting more gigs?  Why was there a poor turnout at my last concert?  Sooner or later these questions enter the head of any musician, and the answer lies in how you view the business side of your career.

 Life Outside the Practice Room                                                                                               You could be the greatest musician in the world, but if your cat is the only thing to hear you play, you’re in for a tough time when looking for opportunities in a city where nobody knows you exist. Having confidence in your ability to deliver a truly great performance and the ability to communicate with your audience in a genuine, friendly manner goes a long way to securing a fair booking fee.  Ask yourself – what would I pay to hear me

Shoot for the Stars, Land on the Moon                                                                                    With performer based search engine sites like Gigmasters, GigSalad, and Wedding Wire, it can be difficult to book events as the new kid in town especially when up against longtime members.  These sites are great for getting started; however, they are best used to drive traffic to your personal site.  I’ve shared these same struggles and I’m going to share with you some of my tips to get the rate you deserve and book more gigs. 

 1.       Know  the competition

Whether you use Yelp, your own personal site, or a large event booking site like the ones mentioned above, take some time to view other musician’s press materials.  Do a search in Google and type in things like “Piano wedding Baltimore” or “Guitarist for event” and see what the results are.  Take a look at sites you like and don’t like so you can organize your webpage accordingly.

2.       Know what types of events you’re interested in

This should be common sense, but don’t waste time with events you aren’t interested in.  If you want to play weddings, contact wedding planners and do some research on many of the popular venues in your city for ceremonies.  Don’t waste time in desperation trying to find a bar looking for music once every blue moon.

3.       Charge more than the competition

This may sound insane, but if you truly know your worth, believe in yourself, and stand by your rates – you’ll be pleasantly surprised with the events that may roll down your pipeline.  It all comes down to proper groundwork.  If I was looking to hire somebody, I’d never take a musician seriously if they charge $100 for a performance or $20 a lesson.  That’s just too low for all the time spent practicing and reeks of desperation.  Yet, that’s the price range of the bulk of my “competition.”  To top things off, with a rate that low, you’d need to land at least 10 gigs a month just to pay the rent – that’s hardly surviving.  You want to be the Ferrari, not the Honda.

 50 gigs later, after one year in a new city, I’m convinced that a large part of my success is due to my ability to set high goals.  I moved from the East Coast to the West and came to terms with the fact that There’s always somebody willing to work for less.  Rather than low-balling my quotes to potential clients and competing for scraps, I waited it out and laid down the proper framework to beat the competition. The first couple gigs were tough to book, but if I hadn’t been sure of my worth as a performer and the experience I offer in planning music for a wide array of events, I’m afraid I’d still be competing for $100 weddings and $200 background music events.   Now, I have broken the $1000 barrier and am still looking to improve my results.  Do I still do the occasional $200-300 event – absolutely if it is something I’m interested in!  However, rather than scrambling for dozens of gigs, I can pay the rent and then some after 2 or 3 all because I trust my worth and what I offer as a musician and businessman. 

Remember: You bring with you not just an instrument, but thousands of hours of practice, past performances, and the years of experience gained from honing an art.