As a gigging musician – especially while in or just out of school – a huge chunk of events you play will be wedding ceremonies. This is good news – tons of people get married every day, the events are usually straightforward, and it’s an easy opportunity to wow guests and make connections.
Now here is where a game changer comes into play. I recently stumbled across www.theweddingreport.com and found a wealth of information about weddings in my area. There is an abbreviated free version and you can also pay a fee for a full report. The report is an exhaustive study including breakdowns by age, total wedding cost, and vendor fees.
What to look for:
- Couple Spending by Location
- Number of Weddings by Zip Code
- Amount Spent on Music/DJ/Entertainment
- Vendor Fees
As an example, the report shows the average fee of a string duo for weddings in 2014. It gives a clear breakdown of the amount of string duos hired (vendors) organized by price – this gives you an easy way to see if what you charge is in line with what brides expect to spend.
Further detail: In the San Francisco Bay Area there were 27,856 weddings in 2013 alone with an average wedding cost of just under $40,000. Yes, you read that right. With a market value of $1.1 Billion, it’s safe to say business is a-boomin’.
I’m not going to spoil the rest of the details, but with a bit of research this report can change the game in giving perspective on things like how much should you charge relative to location, popular venues, and couple’s spending trends. It’d be extremely foolish to overlook this tool and fail to adapt your booking techniques to the market.