For years I avoided upgrading my phone. I hated seeing people out at restaurants giving their phone so much attention that they might as well have given it a menu and a chair. And I sure as hell didn’t want to become an iPhone zombie, inseparable from my fancy new device. However, after incessant prodding, I finally caved in, ditched my taped together, pink Sony Ericson (I miss you) and got an iPhone 4.
My dad was right – since getting a smart phone, it’s way more convenient to respond if you get an urgent gig request than having to find a computer. Having access to email, websites, and Google Maps has a HUGE impact on booking gigs. Remember: time = $. Booking gigs = $. Gig = getting to perform. More gigs = reputation. Reputation = you’ve successfully put yourself out there.
Since getting a smart phone, I’ve consistently gotten 3-4 more gigs a month and have been able to respond to more leads WAY faster than I would have with just my laptop. As soon as I hear the email alert go off, I check my phone and if it is a gig I’m interested in, I send a short email right away. (The short, preempt email will be detailed in a post of its own.) And for bonus, even if I don’t end up getting the gig, nearly everyone who emails me back compliments me on my concise, timely manner. This is a good thing and can lead to future bookings.
Anyway, here are the huge bonuses to having a smart phone:
• Check and respond to email = give better service, book gigs faster
If you use a site like Wedding Wire or Gig Masters, this is an ENORMOUS advantage, as most performers’ response time falls between 1 and 2 days.
• Look up directions and Maps
No excuse for getting lost on the way to an event.
• Access to websites
You can keep track of your website and email links – all things that can’t be done with a phone call.
It’s amazing how much one small device can save your ass if put to good use.